Campaign That Drove ₹8L+ Monthly Revenue
Owned end-to-end retention content at CashKaro — Push, WhatsApp, Email, In-app. Hit consistent CTR benchmarks (Push 3.5–11.5%, WhatsApp 5.5–7.2%).
CashKaro · Brand & Retention
The Content Capital
If It Doesn’t Hook, It Doesn’t Work
360° Content Strategist 4+ Yrs · Fintech · Edtech · Ecom
Where Strategy
Meets Storytelling
& Performance.
I'm Shivangi Pandey, a 360° Content Strategist who doesn't just write content. I build systems that drive clicks, conversions, and revenue.
Shipped at →
CashKaroPhysics WallahXplained
Available
4+
Years in the Field
1600+
Assets Shipped
25%+
Engagement Lift
11.5%
Push CTR Peak
AI-First Marketer ✦Performance Storyteller ✦Lifecycle Architect ✦Conversion Obsessed ✦GTM Operator ✦Retention Nerd ✦AI-First Marketer ✦Performance Storyteller ✦Lifecycle Architect ✦Conversion Obsessed ✦GTM Operator ✦Retention Nerd ✦AI-First Marketer ✦Performance Storyteller ✦Lifecycle Architect ✦Conversion Obsessed ✦GTM Operator ✦Retention Nerd ✦
Section A · About
The full stack content operator.
A 360-degree content expert specializing in brand, retention, and performance marketing, with proven impact across fintech, edtech, ecommerce, and consumer tech.
I own the full lifecycle: ideation, strategy, copy, GTM, A/B testing, and the unglamorous spreadsheets that prove it actually worked. I'm AI-native, not because it's trendy, but because it ships better work, faster.
Read the full bioSection B · Front Page
Today's Headlines
1600+ Assets, 25%+ Lift in Engagement
Lifecycle campaigns at Physics Wallah — built the systems, shipped the volume, won 2× Star Performer of the Quarter.
Physics Wallah · Edtech
SEO + Conversion Frameworks for Edtech
Freelance work using AIDA & PAS frameworks across SEO blogs, ad scripts and lifecycle copy.
Xplained · Freelance
Section C · Services
What I bring to your newsroom.
Performance Copywriting
Words that earn their keep — measured in CTR, conversion, and revenue.
Lifecycle & Retention
Push, WhatsApp, Email, In-app systems that compound over time.
AI-Driven Marketing
Prompt engineering, agentic workflows, generative content at scale.
The Toolkit
CleverTapMoEngagePower BIGoogle AnalyticsExcelChatGPTClaudeRunway MLElevenLabsVeo3