The Career Desk
Receipts, not vibes.
A timeline of campaigns, content and conversions — measured, not estimated.
Front Page · Achievements
Breaking: the numbers.
₹8L+
Monthly revenue from retention campaigns
1600+
Content assets shipped end-to-end
25%+
Lift in lifecycle engagement rates
2×
Star Performer of the Quarter
Section · Experience
The Timeline
Read top → bottom
- Oct 2024 — Present
01
CashKaro.com
Senior Associate, Brand & Retention Content
- Owned end-to-end content & campaign ops across the funnel
- Led GTM strategy across Push, WhatsApp, Email & In-app
- Generated ₹8L+ in monthly attributable revenue
- Beat CTR benchmarks: Push 3.5–4.5%, WhatsApp 5.5–7.2%
- Apr 2023 — Oct 2024
02
Physics Wallah
Marketing Associate
- Lifecycle campaigns improving performance by 25%+
- Shipped 1600+ content assets across formats
- 2× Star Performer of the Quarter
- Nov 2021 — Mar 2023
03
Xplained
Freelance Content Writer
- SEO blogs, scripts and ad copy for edtech brands
- Applied AIDA & PAS frameworks for conversion
The Toolkit · Skills
What I do, well.
Core Marketing
Content Strategy & PlanningRetention & Lifecycle (CLM)Copywriting & Brand StorytellingGTM & Campaign ExecutionA/B Testing & CROAudience SegmentationData Analysis
AI & Advanced
Prompt EngineeringAgentic AI SystemsGenerative AI (Runway, Veo3, Higgsfield)ElevenLabsAI Analytics (ChatGPT, Claude)Workflow Automation