About the strategist.

I'm a 360-degree content expert obsessed with the full loop — strategy, story, ship, and the spreadsheet that proves it worked.

Over 4+ years I've operated across fintech, edtech, ecommerce and consumer tech. I've owned brand, built retention engines, written ad copy that converts, and run the kinds of GTM motions that turn calendars into compounding revenue.

My edge: I'm AI-native. I prototype with prompts, automate with agents, and let data tell me when to kill darlings. I treat content like a product — versioned, tested, and tied to outcomes.